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Informational and Relational Influences on Electronic Word of Mouth: An Empirical Study of an Online Consumer Discussion Forum

  • 【作       者】 Hung-pin Shih Kee-hung Lai T. C. E. Cheng
  • 【作者单位】 a Department of Information Management, Hsuan Chuang University, Taiwan Hong Kong Polytechnic University Department of Logistics and Maritime Studies, Hong Kong Polytechnic University
  • 【出       处】International Journal of Electronic Commerce
  • 【年       份】2013
  • 【卷       号】Vol.17 No.4
  • 【页       码】137-166
  • 【   ISSN   】1086-4415
  • 【  关键词  】 Constraint-based relationship consumer discussion forums dedication-based relationship elaboration likelihood model electronic word of mouth informational influence MOA framework relational influence
  • 【  分类号  】380.10285
  • 【摘       要】 In the face of market competition and growing digitization in commerce, electronic word-of-mouth (eWOM) communication has become increasingly important in shaping consumer attitudes and behaviors. We consider eWOM communication not only as an informa...
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  • 【   DOI   】10.2753/JEC1086-4415170405
  • 【文献类型】 期刊
  • 【 JCR分区 】 :Q3
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