【作者单位】1 Assistant Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University, P.O. Box 261954, Conway, SC 29528-6054 2 Director of Graduate Studies, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, 4505 Maryland Parkway, Box 456021, Las Vegas, NV 89154-6021 3 Assistant Dean for Research, Tourism and Convention Department, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, 4505 Maryland Parkway, Box 456023, Las Vegas, NV 89154-6023 4 Associate Professor, Tourism and Convention Department, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, 4505 Maryland Parkway, Box 456023, Las Vegas, NV 89154-6023
【摘 要】 Since the emergence of hotel online booking there has been a rapid evolution in the domain available to electronic channels. This study examines industry's perceptions of distribution channels' current status of profitability and short-term survivabi... 更多 >> Since the emergence of hotel online booking there has been a rapid evolution in the domain available to electronic channels. This study examines industry's perceptions of distribution channels' current status of profitability and short-term survivability. The perceptual map indicates that three distribution channels-direct calls to the hotel, central reservation systems (CRS), and the hotel's own website-were given relatively high scores for both profitability and survivability. The findings also suggest that there exist significant differences and variation between the perceived profitability and survivability of each distribution channel. [ABSTRACT FROM AUTHOR] << 收起
